Legal services · Website design
A personal practice. A more distinctive presence.
A legal-services website built around its practitioner, its audiences and the Australian lives they want to build.
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The brief
Create a clearer, more personal introduction to a legal practice, with separate routes for people seeking immigration guidance, employers and organisations.
The approach
The direction combines a refined fan-inspired identity with coastal imagery, practitioner-led service visuals and an audience-based service selector. The work brings positioning, copy, brand and responsive design into one experience.
Positioning
Give each audience a clear starting point.
Identity
A restrained wordmark and fan motif with light and dark variants.
Service presentation
Organise practice areas around visitor needs.
Responsive motion
Use image transitions and scroll effects without hiding the content.