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Product experience · Concept
An unfamiliar product. An experience that makes it tangible.
A product story built around an interactive 3D model, original imagery and a clear route through the range.
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The brief
Show how an inline water device is assembled and give different audiences a useful way to explore it. This unsolicited concept demonstrates a possible direction; it is not a commissioned project or an endorsement by the manufacturer.
The approach
We developed the positioning, visual identity and product presentation together. Visitors move from an animated opening into a scroll-driven cutaway, then explore applications, a clearly labelled illustrative comparison and the product range.
Positioning & copy
Organise the story around the audience, the product and its intended applications.
Visual identity
A five-part inward mark, a white and blue palette and a consistent image style.
Interactive 3D
A reference-led product model with a staged, scroll-driven explanation.
Responsive website
Product cards, comparison tabs and motion adapted for smaller screens.